Consumer Behavior for Urbanization Structure- myassignmenthelp

Question: Discuss about theConsumer Behavior for Urbanization Structure. Answer: Introduction The report states that with the emerging trend in the urbanisation the scenario of the market and thereafter the overall country has been changed. The three premium trend has been discussed which include the population, life spam and lifestyle of the Australian citizens. The changing trend is based on the increasing globalisation scenario which gave birth to the online business and changing purchasing behaviour and habit of the consumers. The decision-making the quality of the consumer is enhanced. Thereafter the theories of consumer behaviour have been discussed in brief also that the marketer has the knowledge about how the consumer might behave and in what manner the marketer could deal with it positively and firmly. Urbanization structure The urbanization is the socialising and progression of rural life into the urban life. It is basically depicting the increased standard of living and growing status of the people in various countries. Arguing upon the future trend there are approximately 10 various trends which involve the demographic and social trends which affect the population and lifestyle of the Australia. The future predictions have been made and estimation for 2020 has been undertaken. The first and foremost trend that is seen to be increased is a boom in the population. In the year 2000, the population of Australia was 19 million and the population growth rate fall down by 1.2%. By the year 2009, the population growth rate was twice and it crossed the margins of 22 million populations. It is expected that by the year 2020 the population of Australia might hit the level of 27 million. The reason behind the increased population is the increase in a number of migrants within the nation and also due to the high b irth rate. Another emerging trend towards the urbanisation is ageing of the people that are the life expectancy of the citizens of Australia. In the year 1950, the population was around 7.9 million in which the people within the age of 65-75 were 5.8% that depicts the life expectancy of around 77 years. By the year 2010, the population grew to 22.3 million under which 7.6% population fall within the age group of 65-75 which resulted in increased life expectancy around 85 years. It is expected that on reaching the year 2050 the population will around 40 million were 10.6% population is counted within the age group of 65-75 which states that life expectancy in 2050 might reach the mark of 90years (Hornsby, 2017). The third emerging and popular trend is the lifestyle that Australian people carry. People in Australia love to hang out at the iconic beaches and celebrating the success without any worries and carrying the ego and attitude. With the emerging trend in the 21st century, the new sophistication has come up with the innovative and technological development. The world culture and lifestyle of the people have changed and they believe in celebrating the moments and became the culture clings. With the increasing population, the traditions and history of the culture have also been depicted to create the interest among the people to know more about the country and its values (Commonwealth of Australia, 2014). Impact of consumer behaviour The changing and emerging population and culture of the nation directly influence the lifestyle of people and with the growing spam of life and increasing standardisation the purchasing power of the consumer has also increased along with the tastes and fashion. In todays time, the consumers are not having the time to visit the differential stores for making divergent purchases. In the phase where liberalisation, privatisation and globalisation have emerged successfully there the import and export business are also flourishing and with the increasing EX-IM products the varieties and thereby the wide choices are made open in front of the consumers (Dobbs et al. 2016). With the opening of hypermarkets and supermarkets like Woolworth and Wesfarmers the tip to toe everything is made available under the single roof. People visit a single place which is technically known as organised retail markets. It fulfils all the needs of the consumer and even fulfils the entertainment purpose as well. Also after the evolution and emergence of online shopping people wisely make the purchasing decision and compare the products and services accordingly (Cohen, 2017). With the increase in awareness and enhancing knowledge new aspects of shopping are come up constantly. The research has stated that with the initiation of online shopping people have stopped purchasing out. Even the decision-making element of the consumer is changed, they prefer to make online purchases as the quality and reviews of the product are authentic and by making a comparison the best choice can be made and in case if the product does not suites the return policy are also easy and quick. The complaints could be posted and the immediate resolution and refund are given which makes the shopping fun and time-saving. With the introduction of urbanisation, the consumer behaviour has changed a lot. The study has shown that there is around 67% increase in the online shopping and the reason that rests beside is it is a convenient mode and there is security in making purchases as the sites paves the way to cash on delivery as well, in case if the people fear the leakage of bank and other monetary information (Yadav, 2016). Theories of consumer behaviour The consumer behaviour theories have been invented which assists in understanding the human behaviour in the better way. Whilst analysing the consumer behaviour the marketers can make wise choices in promoting the product and what manner the advertisement should be presented to attract maximum consumers in order to increase the sales and gaining major profit (Bernstein, 2016). For understanding the consumer behaviour thoroughly there is need to understand certain theories as discussed above. Other than this to select the market and the manner in which the consumer can be dealt the target market need to be made to analyse the choice, trend, purchasing power and desire of the consumers. Consumer behaviour could be analysed and targeted through the customer oriented strategies. Applying these strategies the market segmentation takes place and then the niche market or the ignored portion of the market is targeted. The consumer behaviour is the dynamic process their tastes changes with the innovation of something new. Their needs are never satisfied and it involves the study of various people. The decision making technique of the consumer is involved which depicts the factor that affects the decision portions of the consumers. The consumer behaviour also involves the emotional and coping aspects to arrive the buying decisions. The consumer referrals also play c rucial role in arriving to the decision. This lead towards the positioning of the brand and hence the development of marketer takes place (Hoyer, Macinnis Pieters, 2013). Conclusion Therefore, from the entire report, it could be concluded that with the increasing urbanisation the trends of population, lifestyle and lifespan of the Australian citizens are also changing. This has resulted in the diversifying consumer behaviour. With the introduction of LPG, the scope and awareness among the consumers have increased and market scenario has changed over time from local retailers to organised retail stores and now the era of online marketing and e-business has taken over the market. To understand the consumer behaviour is all time striking question which could be eased by using the consumer behaviour theories given by the researcher for creating the better understanding in the context of human behaviour. References Becattini, G. (2017). ? The Marshallian industrial district as a socio-economic notion?.Revue d'conomie industrielle, (1), 13-32. Bernstein. A. (2016). Consumer psychology: theories behind the science of marketing. Viewed on 27th September 2017. https://online.husson.edu/consumer-behavior-theories/. Cohen. G. (2017). Relevant marketing consumer behaviour theories. Viewed on 27th September 2017. https://smallbusiness.chron.com/relevant-marketing-consumer-behavior-theories-20800.html. Commonwealth of Australia. (2014). Trends: infrastructure and transport to 2030. Department of infrastructure and regional development. Australia. Dobbs. R. et al. (2016). Urban world: the global consumers to watch. Viewed on 27th September 2017. https://www.mckinsey.com/global-themes/urbanization/urban-world-the-global-consumers-to-watch. Gray, J. A., Eysenck, H. J. (Eds.). (2017).Pavlov's Typology: Recent Theoretical and Experimental Developments from the Laboratory of BM Teplov Institute of Psychology, Moscow(Vol. 1). Elsevier. Hornsby. (2017). 2020: looking to the future. Viewed on 27th September 2017. https://www.hornsby.nsw.gov.au/media/documents/our-community/community-atlas/2020-Looking-to-the-Future-trends-impacting-Aust-and-Hornsby-LGA.pdf. Hoyer, Maccins Pieters. (2013). Consumer Behavior. Cengage learning. Boston. McDonald, M., Gough, B., Wearing, S., Deville, A. (2017). Social Psychology, Consumer Culture and Neoliberal Political Economy.Journal for the Theory of Social Behaviour. Rauch, S. L., Milad, M. R., Marci, C. D., Roffman, J. L., Pitman, R. K. (2017). Fear Conditioning Models and Psychoanalysis: from Theory to Treatment. Yadav. P. (2016). Urbanisation and changing consumer behaviour: the Indian story. Viewed on 27th September 2017. https://mpk732t12016clusterb.wordpress.com/2016/04/04/urbanisation-and-changing-consumer-behaviour-the-indian-story/.